Saturday, 22 December 2012

Mallzee - A new way to shop

Clothing can be a very personal thing, with everyone having their own style and preferences - buying it as a present can be a nightmare (for a boyfriend/partner in particular). With Christmas coming up, I do feel a little bit bad for the men in our lives especially if you're anything like me - I have had no idea what to ask for this Christmas, my boyfriend has really had to draw blood from a stone to get ideas from me.

Shopping online has multiple advantages, especially at this time of year. Shops can be horribly busy especially if you only have time to go at the weekend. Often you can also obtain better deals online as well.

The one drawback to online shopping, especially clothes shopping is the lacking social side of things. We all enjoy going out and trying things on with our friends, don't we? Especially when it comes to getting somebody else's opinion on that jumper you've had your eye on for the last couple of weeks. Sending a link to your friend via email or Facebook message doesn't quite have the same effect, although you will equally get similar feedback from your friends.

Introducing Mallzee* which claims to be the new social way for shopping. It is a very interesting concept. This is what they say about themselves:

"Mallzee is all about creating a new experience for shopping online. Users create their own personalized shopping mall (Mallzee) by picking their favourite brands and stores. Our fancy software then finds products matching your personal style and showcases them in your Mallzee! To add a new social aspect users can then invite their friends to ‘visit’ their Mallzee through the use of Facebook chat. Friends can then discuss product choices and star items they think their friends will love and purchase from the mall themselves with great discounts negotiated by us. If you're still unable to decided on a purchase you can also create polls to ask your friends opinions before you buy. An added bonus to inviting friends to your mallzee is that as the ‘owner’ you earn money every time anyone buys from your Mallzee! (That's right you get paid when you or your friends shop!) 

Currently we have over 200 brands signed up to Mallzee (Urban Outfitters, New Look, Feel Unique and St. Tropez to name a few). We're really keen to get the word out about Mallzee and get future users excited about the concept before we launch later this year. With this in mind people can register now for a launch invite at and if they spread the word on Facebook or Twitter we will also enter them into a prize for £100/$155 of shopping vouchers and some other goodies"

What has really sold it to me is some of the brands that have already signed up to Mallzee, FeelUnique in particular, this is a website that I regularly shop from, and although I have a wishlist on the website, I have never really shared it with friends.

I have asked about launch dates and currently it is beta to a select few, but from the sounds of it January is the month to keep an eye out for this to go live for everyone who has signed up to the website. If you haven't already you can sign up, here to be one of the first to have access.

Kate x
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